21 May 2012

Style The Cyclist with Bikeminded...

Last Friday saw the launch of 'Style The Cyclist' - a fabulous competition Bikeminded are running in collaboration with Harrods. When I received an invitation to attend the Bloggers launch party a couple of weeks ago (the invitation being box of Ladurée Macarons, which were hand delivered to my house!), I knew it was going to be something rather special...

The aim of 'Style The Cyclist' immediately struck a chord with Vélo-City-Girl. As Kathryn King of Bikeminded explains:
"The competition aims to show that fashion and cycling can go hand-in-hand, with the latest trends from the catwalk looking just as good on two wheels"
'Style The Cyclist' is a brilliant chance for any fashionistas out there to style two very inspirational & successful Londoners. The two personalities who are to be styled in this competition are Sam Galsworth of the boutique Gin Distillery Sipsmith, and world renowned jewellery designer Carolina Bucci. All you need to do is create a Pinterest board for either one of the 'Style The Cyclist' personalities, selecting clothes and accessories from Harrods online boutique & create an outfit which you feel reflects their lifestyle and personality.

As the invitation suggests, the launch party was held in Ladurée and involved a very early start... 08:30am! The sheer excitement of the event was more than enough to keep me awake for my journey there. I admit to leaving the Pashley at home, opting for the Tube... but I did give a nod to cycle-chic with my Alex Monroe necklace...

Arriving at Harrods, I was greeted by the lovely staff of Ladurée and guided upstairs to the plush seating area, which was all ours for the morning.
Not only was it decked out with Pastries, Teas, and their exquisite Macarons, some of the items from the exclusive Paul Smith cycling collection & pop-up concept shop where on display...
 I can't tell you how much I wanted that Condor behind me!

Soon after, other guests arrived for the morning, including Fashion Blogger (and one of the judges of the competition) 'The Clothes Whisperer' Kristin Knox, 'For The Young Dude' and 'London Cycling Campaign'. Over a breakfast of Macarons, & Champagne, we got down to the serious business of  styling the cyclist All provided with iPads, we started to create our own looks on Pinterest...

Using the specially selected clothing available from the Harrods website, it was fantastic amounts of fun creating my idea for cool cycle-style.
I love using Pinterest for VCG, so the look of concentration on my face should give you an idea of how into this I was!
I was quite pleased with the look I created - you can see further details of it here... and let me know what you thought of it too! Of course, I'd love to have everything on that board!

'Style The Cyclist' runs until the 27th May, and full details of the competition can be found on here on BikeMinded. Further pictures from the day can be viewed in my Flickr Set. Thank you Kathryn & Bikeminded for inviting me to the launch and good luck to all those entering 'Style The Cyclist!'
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3 comments

Dottie said...

Wow, what an event! There can be no better invitation than a box of Laduree macaroons. Looks like London has so much fun stuff going on with bikes and fashion. I love the look of deep concentration on your face while pinning. :)

hollysfrothandbubble said...

Wow! Gorgeous morning. I can't wait until this fashion cycling makes it way down to Australia ... And now I need a macaron.

Naptown Cycle Style said...

I become so envious when I read your posts. My city has been undergoing a cycling resurgence where riding a bike is cool again after a long time of it being seen as something for people who couldn't afford cars or for fitness freaks. The only problem is the spandex obsession. Everyone thinks they have to wear it if they are riding more than 5 miles. I'm trying to be an example of style but I wish we had more like you.

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